Product strategy consulting for IT solutions
Our key motivation is to develop unique, highly functional products that focus on your business perspective and are powered by research-driven data. With 10+ years of experience and over 150 web & mobile app projects in our portfolio, we know how to design innovative, valuable products that take markets by storm.
Our Product Strategy services
At Niche, we build one-of-a-kind apps that effortlessly win users over. See what we have in store when it comes to product strategy and ensure that your idea is on the right track!
Product vision
Tell us the story behind the product you want to create, and we will take care of the rest. By asking the right questions and with the help of customised workshops, we can elaborate on the idea, measure your needs, and plan functionalities that need to be taken into account during the development process. We work on addressing target group needs, as well as creating business models, market insights and milestones to ensure that your idea is on the right track every step of the way.
Competitive analysis
As a part of a wider strategy, we have to identify major competitors on the market, starting with thorough research based on their solutions, products and audience groups. Thanks to competitive analysis, we can not only identify new business opportunities and ideas for development but also pinpoint current trends on the market and define specific user needs. With the help of our experienced market research team, we can make sure that your product fits right in.
Business & market insights
With data-based analysis, we explore market needs, UX-driven designs, and the latest functions that could make your app or web page work seamlessly. We cover the entire Build-Measure-Learn cycle, from the assessment of your product performance, through user-based optimisation and implementation of new features, to validation of the decisions with a controlled product release process and A/B testing. This helps us design your app with attention to detail and high usability.
Roadmap recommendations
A tailored plan needs a comprehensible roadmap that will help you see through all the milestones and components that need to be assigned and developed. An organised workflow is crucial for the app or webpage timelines and a consistent development process. In such a workflow we can include iterations, recommendations, testing and points of communication that need to be planned throughout the process. With this plan, we will show you a clear path to your product goals.
10+
software development
150+
digital solutions
delivered
90%
of all projects
conducted remotely
Why go with Product Strategy consulting?
Better opportunities
We shape your product vision and apply our industry experience to advise you on the winning strategies for understanding of the market, user needs and business opportunities ahead of your product.
A well-defined roadmap
Having a defined business goal and a detailed plan of getting to it is a crucial part of the process. We will provide you with a step-by-step roadmap of your product’s success.
Reduced risk
Avoid investing in under-tested products that won’t perform on the market – a strong product strategy will ensure your idea is well-researched, in high demand, and meets your business requirements.
New markets
Test your product in new fields, conquer international markets, and find foreign investors thanks to early quality prototypes. We will make sure that your idea is appreciated worldwide!
Did we persuade you? Let’s talk!
Why choose Niche as your Product Strategy consultants?
Having a defined business goal and a detailed plan of getting to it is a crucial part of the process. We will provide you with a step-by-step roadmap of your product’s success.
Client-oriented approach
Thorough research, workshops and communication funnels are all included in our development process, so we make sure to be on the same page with you every step of the way. We take into account your project’s scope, scale, as well as your business model and provide a detailed analysis of the market alongside insightful recommendations.
Comprehensive workshops
We believe that teamwork & communication are the key factors in understanding the idea and workflow of your future product. That’s why we set up personalised workshops that provide an opportunity for the team of experts to swiftly find answers to all product-related questions.
Product-market fit
We want your product to succeed as much as you do! That’s why throughout the whole Build-Measure-Learn cycle we focus on research and data to create effective and trustworthy build ups. We estimate the product performance, optimise UX, run A/B testing, and provide a controlled product release.
Award-winning company
Our apps and services are designed with value. This translates into high usability of the products we build, as well as into an appreciation of both business and IT communities. Thanks to our portfolio of over 150 completed projects, we have been by the Mobile trends, Fintech Awards & UK App rewards.
Want to work with the best?
Flip through our latest projects
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Custom app development
There are many reasons for settling on a product strategy before you invest in development and release your solution to the market.
Defining business goals and keeping customer preferences in mind from the very beginning can help you prevent a major product failure – investing in a product no one actually needs. By identifying the specifics of the market and finding your niche beforehand, you can take a customer-centric approach. This way you’ll be able to reach your target group more effectively. Also, it’s good to know in advance what objectives and initiatives you’re going to introduce. Establishing a timeline enables optimisation of work and planning a project’s budget.
A solid product strategy helps to translate your idea to future users, gather research that will position your project on the market, and make sure that your business goals are met according to a simple and understandable workflow. Having a well-defined product strategy allows you to plan the release, gather the funds and partners, strategise your product on foregin markets and scale on local ones. Thanks to a thorough product strategy, your team can improve the decision making and understand which tasks to prioritise for the maximum efficiency of the work process.
The main advantage of a well-defined product strategy is that it can be adjusted and applied to every stage of your process. Surely, it would be more beneficial for your project vision if your business plan was prepared before moving on to the development stage. However, since every work process is prone to changes and unexpected adjustments, having an agile product strategy could save you some headaches. At Miquido, we usually divide our clients’ strategies into specific milestones, so that you could clearly see how we develop your project from step one to the post-release stage.
First of all, you should understand that Product Strategy is subject to change even in the most rigid projects. Since its primary goal is to help you set the correct SMART goals, a good Product Strategy has to come prior to any other stage of the development process. Further on, there are many variables that can affect the time it will take to create the draft of a viable Product Strategy. Key project elements such as the product itself, your budget, tech requirements, etc. can all affect the time it will take to prepare the roadmap.
As a rule, there are defined stages of working on the Product Strategy. They are:
Discovering your agenda
Shaping your product vision
Defining product goals
Creating a goal-based roadmap
Repeated review and modifications
At Miquido, we work according to Scrum iterations, meaning that each cycle of work takes between 1 or 2 weeks, depending on the team. If you require assistance solely with the business aspect of a Product Strategy, you can count on faster completion of the entire process. However, we recommend trusting our team with the entire product development.
Find your industry in our portfolio of satisfied clients
Make sure you follow industry standards with a custom-made healthcare app. With over 10 years of experience in software development, we know all there is to know about the requirements of medical software. We rely on data to bring you cutting-edge healthcare applications that are secure, dependable, and pleasant to use.
Choose our custom software development solutions to create winning strategies and build your custom eCommerce application from scratch. We take development off your hands and create seamless, secure, and easily-scalable IT solutions perfect for serving millions of your customers worldwide.
Bring your customers a delightful, addictive entertainment app with our custom development services. Whether you are looking for advanced software with a recommendation system, a custom streaming service, or exceptional content quality – you’ve come to the right place.
Create cutting-edge banking and insurance software with an extra focus on security and functionality. We help you craft exceptional fintech applications that are sure to help you achieve your long-term business goals. Our data science and machine learning solutions help us bring the most innovative ideas to life.
Searching for something different? Browse our software development services for travel, lifestyle, education, and other industries.
Let’s choose the best technology for your business
Already know what tech stack you want to use in your next app? Great! Still not quite sure? Let us advise you on the best solution for your unique case.
Android
Create a seamless mobile product for android services.
IOS
Stay ahead of the game with a custom IOS Application.
Cross-Platforms
Save time & stretch your budget with cross-platforms applicaation development.
Frontend
Your app will look & feel like no other with our frontend development.
Backend
Bring the most complex app idea to your life with our backend app development.
Artificial Intelligence
Reach new business opportunities with Al and Machine Learning services.