Discover the full potential of product design

Looking for a product design strategy that will make your audience fall in love with your product? Niche is called a full-service software house for a reason! With us, you can be sure your project will receive all the necessary attention every step of the way, from extensive market research to ongoing maintenance upon release. See for yourself!


Our product design services

Let us help your product conquer the markets and leave the competition behind: see what we can do for you and your business!

Product strategy consulting

We will help you to clarify your product vision and apply our industry experience to advise you on winning strategies. To ensure that your idea meets the objectives, our team will provide you with the best recommendations on business goals, market needs and the best-fitting technical solutions. We will carry out an extensive competitive analysis, share our business and market insights, and provide you with detailed roadmap recommendations for further development of your product.


We’ll boost productivity by gathering all the people involved in the project in one room. Through a series of goal-oriented exercises, workshops provide an opportunity for a team of experts to swiftly find answers to all product-related questions, from business idea evaluation to prototype creation or a redefinition of the product’s scope. It’s an entertaining and engaging, yet also a highly productive, way to exchange ideas, set goals, discuss all the potential product-related issues in real-time, and more.

User Experience Design

We will transform your idea into a seamless user experience. We base our assumptions on an iterative process of prototyping and validating ideas with feedback from real users and usability testing. We strive to define the right set of features that will deliver the most value for your users. We will help you define the most fitting user personas and flows to ensure your app is engaging and intuitive.

User Interface Design

We’ll make sure your users are enchanted by the way your app looks and feels. We create intuitive web and mobile applications, enhancing your brand identity with unique motion designs. Our UI professionals increase your product’s market recognition and apply the best recognition patterns to your app, making people feel as if they already know the interface. Whether you’re looking for a clean fresh look, or if it is a more advanced solution with voice user interface and gamification, we’ve got you covered!

Tangible results, right on schedule

2 days

for an estimate

2 weeks

for the prototype

3 months

for the MVP

Need your idea verified fast?

Why trust Niche with your product design?

Not sure if we are the right fit for you? Here are some reasons that might make you reconsider!

Full-service tech partner

Looking for the right product design & strategy for your business? Or, perhaps, you need help with web & mobile app development? Either way – Niche is the place to be! We carry out in-depth research of the latest trends and innovations and know how to bring the most advanced tech solutions to life.


Award-winning portfolio

We understand that you want your app to stand out from the crowd, and we know exactly how to bring it the glory it deserves! Both our brand and our clients have been recognised for our outstanding performance in the digital space by Google, Deloitte, UK App Awards among others


Trust comes first

9 out of 10 of our clients come through referrals, and that is all that really matters. We aim at building long-term partnerships based on trust and mutual respect. Once you hear someone is developing their product with Niche, you can be certain they will be satisfied with the final result.


Did we convince you?


years in remote
software development


digital solutions


of all projects
conducted remotely

See our product design projects

Abbey Road
Prize-winning mobile app that saves creative music ideas
A time-tracker to manage workflows and co-operate in teams
Empik Go
A user-friendly audio and ebook mobile app

Here’s what our clients say about us!

We provide product design and strategy services to companies of all shapes and sizes – and they all seem to like what they get

Niche is a professional company, so it’s worth listening to them.
Piotr Paraska
Senior Project Manager, BNP Paribas
The commitment to delivering the solution was the most impressive thing about Niche. They are a very easy company to work with. You can rely on them even if you do not have a strong technical background.
Alicja Magiera-Bąk
Member of the Board, Hearty Foundation
They didn’t feel like an outsourced vendor; they feel like part of our team.
Eat & Joy

This is how our product design solutions are born

Strategy & Ideation

Setting clear project goals and expectations

Every project is unique, and so is our approach. Usually, we begin with formulating a clear vision of your product. We can organise an in-depth interview with you or carry out dedicated workshops to help you define the scope of work and specific requirements for your project. Then, we are able to establish clear project objectives, roadmap the key objectives for the product design process, and move on to next steps.

Strategy & Ideation

Business Insights

Analysing the industry opportunities

We don’t just want to design your app and disappear off your radar. We want your product to succeed as a business. So, before moving on to designing solutions, our team helps you translate your product vision into clear business objectives, studies the competition and your target audience, assesses the product-market fit, etc. This allows us to proceed further on with well-defined goals and expectations.

Business Insights

Design & Prototype

Drafting the first solutions

We give your product a style that engages users and stands out from others. Our UI Designers will make your product look beautiful while also improving its overall usability. We choose the right means to meet customer expectations and engage them through interactions. This is also when we complete a clickable prototype that demonstrates what your product is capable of and lets us test it with real users.

Design & Prototype

User Testing

Testing till everything works


It’s in everyone’s best interests for users to fall in love with your product. So why not ask them directly? User testing saves time, money, and improves customer satisfaction! We cannot underestimate the value of getting real user feedback and we work hard to get it. Using a variety of user testing methods, such as corridor testing to remote usability tests to on-site user surveys – we will make sure your product is just what the doctor (or better yet, the public) ordered!

User Testing

Ongoing Support

Joining forces long-term

Markets are fluid and we want your product to stick around. That is why you can be certain we are in for the long run. Whether you need our help with re-defining your product-market fit later on, or if your product interface will need some refreshment and optimisation, you can count on us! Through regular testing and data-driven enhancements, we will make sure your product stays in demand.

Ongoing Support

Custom product design services

Are you worried about your app design or unsure if it is the right fit for the current market? We’ve got you! Thanks to our product design and strategy consulting, you can rest assured that your product will fit right in.

At Niche, we don’t have a magic recipe when it comes to product design, or web & mobile app development. Instead, we approach each case individually because we want you to have exactly what you requested with unique features, out-of-the-box solutions, and non-standard appearances.

If you are looking for a solution that will take the market by storm – you’ve come to the right place!

Have some more questions?

See the Frequently Asked Questions we get and if you still haven’t found your answer:

Having a proper design can make a mediocre product seem outstanding, while a poorly executed vision can destroy even the greatest idea. Design often becomes a decisive factor when it comes to competition, price, and product placement. This is true about the absolute majority of products nowadays, but the term “product design” holds a very special place in the web and mobile development industry in particular.

By definition, product design is the process of identifying, creating and testing the product’s ability to meet a given market need and to solve a specific user problem. Therefore, it is not just about creating an attractive look for your application. Product design is responsible for addressing the app’s functionality and potential. As such, it refers to the complex process of strategising, defining key goals, researching the market, creating prototypes, and testing their effectiveness.

User experience design is the process of designing products that are easy to use and pleasant to interact with. Thanks to UX, brands hope to enhance the experience people would have with their product, hence providing higher value to the customer. UX design is a term equally applicable to both physical and digital products.

For a user experience design to be successful, it needs to take into account all the aspects of the product that may be important to the potential user. Therefore, it goes beyond simple usability and accessibility, but also takes into consideration emotional components, like how beautiful, functional, and overall appealing the final product is to the people who would be interacting with it.

In order to build an application with a great UX design, designers, developers and marketers need to empathise with the customer and do their best for their product to reflect on the most common problems that may occur in their lives and provide effective solutions

Often confused with UX, UI design is simply a graphical layout of a product. This term is more common among developers, since user interface design refers to the process of building interfaces for computerised devices. UI design consists of the screen layout, transitions, clickable buttons on the page, the text and image positioning, and the rest of the items a user can interact with.

There are three formats in which users can interact with UI:
Graphic UI – visual representations of the digital control panels (e.g. your computer’s desktop with all the icons)
Voice-controlled UI – these solutions allow users to interact with the device with their voice (e.g. Siri, Alexa, Bixby, and other smart assistants)
Gesture-based UI – it allows users to engage with the virtual design spaces through bodily motions (e.g. VR games).

The most important features of a good UI design are usability, predictability and likeability – people want these designs to be intuitive and their experience to be seamless. Think about why most logos are located in the top-left corner of a web page. Furthermore, user interface needs to clearly communicate brand identity and value.

Simply put, UI design is an essential component of a more complex UX design process. Both user interface and user experience primarily focus on improving overall customer satisfaction with a product and, consequently, a brand.

However, while UX relates to the overall interaction and experience users have with a product and often requires detailed understanding of customer behaviour, UI is dedicated to specific assets of the same product, like colours or typography.

Let’s take a typical mobile application as an example. Here, UX will be responsible for the general experience a user has with the app (e.g. if the interface is responsive, if the platform is easy to navigate, if it is fully functional, if it is pleasant to interact with, etc). At the same time, UI will focus on the likeability of the application (e.g. whether the colors used in the mobile version reflect on the brand, if the layout of the app is understandable, how easy it is to find different elements on the page, etc).

Our product design services are for many industries

Let’s choose the best technology for your business

Already know what tech stack you want to use in your next app? Great! Still not quite sure? Let us advise you on the best solution for your unique case.


Create a seamless mobile product for android services.


Stay ahead of the game with a custom IOS Application.


Save time & stretch your budget with cross-platforms applicaation development.


Your app will look & feel like no other with our frontend development.


Bring the most complex app idea to your life with our backend app development.

Artificial Intelligence

Reach new business opportunities with Al and Machine Learning services.

Want to talk about your project?