To own your niche product's/service’s market presence, consider these strategies:
Leverage Existing Customer Base
Your current customers are more likely to try new products. Ensure your new offerings meet their needs and preferences.
Innovate Based on Customer Insights
For example, Gabb Wireless developed a smart watch for kids to address parent's concerns about screen time, demonstrating responsiveness to customer needs.
Personalise Customer Experiences
Personalisation can foster loyalty and repeat business. Customers may be willing to share data for more tailored experiences.
Establish Thought Leadership
Position your company as the go-to expert in your niche.
Share valuable content to build brand association and credibility.
Expertise
You don't need to know everything to be an expert.
Admitting uncertainty can be favourable, as long as you continue to learn and share knowledge.
Helping businesses achieve their growth.
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