Georgia Gywn is passionate about toxin-free and eco-conscious products, so her first job after graduation was the perfect fit. The 21-year-old from Beachmere in Moreton Bay has landed work with Go For Zero (formerly Shop Natural Australia), a supplier of sustainable products that meet strict toxin-free criteria. She says her Bachelor of Business, majoring in…

Image courtesy of Artisans List Trying to launch and grow a business in a market filled with competitors can be a difficult row to hoe. One way to stand out from the crowd is by focusing on a niche market. A niche market is a hyperfocused target audience that needs a specific product or service.…

In a cut-throat industry, Homebush Cakes has created a competitive advantage for itself through niche markets – including easy-to-open packaging. If passion for making high quality, delicious cakes was enough to ensure a successful business, Homebush Cakes would be set. But while passion alone is not enough, it’s a vital ingredient. The next steps were…