In a cut-throat industry, Homebush Cakes has created a competitive advantage for itself through niche markets – including easy-to-open packaging.
If passion for making high quality, delicious cakes was enough to ensure a successful business, Homebush Cakes would be set. But while passion alone is not enough, it’s a vital ingredient.
The next steps were to make the packaging easier to open and get a Packaging Accessibility Rating, a tool HealthShare NSW developed with Arthritis Australia, Nestlé and GTRI.
Homebush has already begun supplying individually wrapped cake in ETO packaging in Victoria and Queensland.
Burston says the move to ETO packaging has “doubled the business”.Become a Niche Institute Member