Image courtesy of Artisans List
Trying to launch and grow a business in a market filled with competitors can be a difficult row to hoe. One way to stand out from the crowd is by focusing on a niche market. A niche market is a hyperfocused target audience that needs a specific product or service. Identifying the needs of a niche market can be an easy way to come up with a business idea for a successful product or service.
One business that took this approach is Artisans List, an online directory that connects people with traditional home restoration, craftsmanship and farm-to-table resources. Instead of creating a digital platform that served a vague market, co-owners Cindy Bogart and Mary Gervais found a profitable niche industry that lacked an online presence and capitalized on creating one. Bogart and Gervais founded Artisans List in 2017.Become a Niche Institute Member